ONECL Kickstarter Campaign: The Secrets Behind Raising $76,650 from 1,374 Backers

Launching a Kickstarter campaign is an exciting but challenging venture. It requires more than just a great idea; it demands meticulous planning, effective marketing strategies, and constant communication with backers. ONECL, the innovative dial system designed to eliminate untied shoelaces forever, is a prime example of how a well-executed crowdfunding campaign can achieve remarkable success.

ONECL's Kickstarter campaign raised an impressive $76,650 with the support of 1,374 backers. This accomplishment surpassed initial expectations and set the stage for the product’s global expansion. But what were the strategies behind this success? How did ONECL manage to connect with so many backers and achieve such significant funding?

The secret to ONECL's success lies in the expertise of Starget, a professional Kickstarter campaign management and crowdfunding marketing agency. Starget acted as the general agent for the campaign, overseeing every aspect of the process—from the initial planning stages and storytelling to digital marketing and backer engagement. Thanks to their support, ONECL’s campaign exceeded expectations and positioned the product for future growth.

If you're considering launching your own Kickstarter campaign, this in-depth case study will provide valuable insights. In the following sections, we’ll explore the key strategies that contributed to ONECL’s success and offer tips on how you can apply these lessons to your own crowdfunding journey.

ONECL Kickstarter Campaign: Funding Achievements

The success of a Kickstarter campaign is typically measured by the amount of funding raised and the number of backers that support the project. The ONECL Kickstarter campaign achieved both of these milestones, raising a total of $76,650 from 1,374 backers.

Key Campaign Metrics:

Total Funding Raised: $76,650
Number of Backers: 1,374
Product Price Range: $19 - $190
Add-On Price: $29

This impressive achievement demonstrates not only strong market demand but also an effective crowdfunding strategy. It’s clear that ONECL resonated with a large group of people who saw the value in the product. But what made the ONECL campaign stand out from other Kickstarter projects?

5 Key Factors Behind ONECL’s Kickstarter Success

Launching a successful Kickstarter campaign requires more than just offering a great product—it requires a structured, thoughtful strategy. Starget helped ONECL implement a comprehensive approach that included compelling storytelling, high-quality visuals, strategic marketing, and active engagement with backers.

1. Storytelling: Crafting a Narrative That Converts Backers

At the heart of every successful Kickstarter campaign is a compelling story. Starget worked closely with the ONECL team to create a narrative that effectively communicated the problem the product was solving, the solution it offered, and the unique value proposition behind it.

Clearly explained the problem: Untied shoelaces are an inconvenient, time-consuming problem that many people can relate to.
Introduced ONECL as the solution: ONECL’s adjustable, hassle-free dial system eliminated the need for traditional shoelaces altogether, offering users a more convenient and efficient way to secure their shoes.
Highlighted the value proposition: ONECL was marketed as a stylish, durable, and user-friendly alternative to regular shoelaces, offering a better fit and convenience.

This clear and concise storytelling helped potential backers quickly understand the value of supporting the project. By focusing on the problem and how ONECL solved it, Starget ensured the campaign had a strong emotional appeal that resonated with the target audience.

2. High-Quality Video & Image Production

The visuals used in a Kickstarter campaign play a significant role in attracting backers and generating excitement. Starget worked with ONECL to produce high-quality videos and images that showcased the product’s features in an engaging and compelling way.

Professional campaign video: ONECL’s campaign featured a sleek, well-produced video that demonstrated how the dial system worked in real life. The video showcased the product’s ease of use, its adjustable fit, and its compatibility with different types of shoes.
High-resolution images: High-quality images were used on the campaign page, showing the product from different angles and highlighting its sleek, modern design. These images also demonstrated how ONECL could be used with various footwear styles, including sneakers, hiking boots, and dress shoes.
Social media-friendly content: Starget also created content that was optimized for social media, ensuring that ONECL’s visuals would go viral and engage a wide audience.

A well-executed Kickstarter campaign video is one of the most critical components of a successful crowdfunding campaign. Potential backers want to see the product in action, understand its functionality, and feel confident that it will meet their expectations. ONECL's video achieved this goal by providing a clear demonstration of the product and its features.

3. Data-Driven Kickstarter Marketing & Advertising

Even the most well-crafted campaign won’t succeed without an effective marketing strategy. Starget helped ONECL develop a targeted, data-driven marketing plan to reach the right audience at the right time.

The marketing plan included:

Facebook & Instagram Ads: Starget leveraged social media ads to target specific groups, such as athletes, travelers, seniors, and families who were likely to appreciate the convenience and functionality of the ONECL system.
Email Marketing: Email newsletters were sent out to potential backers, keeping them updated on campaign progress, product developments, and exclusive offers.
Influencer Partnerships: Starget collaborated with popular YouTubers and Instagram influencers who could help spread the word about the product to their loyal followers.

PR Outreach: Starget worked to secure media coverage for ONECL in crowdfunding and tech platforms, helping generate buzz and credibility around the campaign.

With a strategic and data-driven approach, Starget ensured that ONECL reached its target audience and attracted backers who were interested in the product’s unique value.

4. Engaging & Communicating with Backers

Building a strong relationship with backers is essential for the success of a Kickstarter campaign. Starget ensured that ONECL’s backers were kept engaged and informed throughout the campaign.

Starget’s strategies included:

Frequent campaign updates: Regular updates were posted to keep backers informed about the campaign’s progress, upcoming milestones, and any changes or developments.
Responsive communication: Starget maintained quick responses to backer inquiries, answering questions promptly and addressing concerns to build trust and confidence.
Exclusive rewards & stretch goals: ONECL offered unique rewards and stretch goals to backers, encouraging them to contribute more and share the campaign with their networks.

Strong engagement with backers is crucial to building a loyal community and maintaining momentum throughout the campaign. ONECL’s backers felt valued and involved, which contributed to the campaign’s success.

Why Backers Loved ONECL on Kickstarter

The success of a Kickstarter campaign is often attributed to the product’s appeal and its ability to solve a specific problem for its target audience. ONECL’s unique features and broad appeal helped it stand out among the thousands of other campaigns on Kickstarter.

Here’s why 1,374 backers decided to support ONECL:

Hassle-Free Shoelaces: Untied shoelaces are a common inconvenience, and ONECL offered a simple, effective solution with its dial system.
100% Adjustable Fit: Unlike traditional laces, ONECL’s dial system evenly distributed pressure, providing maximum comfort and support.
Easy Installation: ONECL was compatible with any shoe type, from sneakers to hiking boots, making it a versatile choice for anyone.
Perfect for Everyone: Whether for kids, seniors, runners, travelers, or anyone who values convenience, ONECL’s universal appeal made it an attractive option for a wide range of people.

ONECL’s ability to address a common problem with a simple and effective solution, combined with its ease of use and universal appeal, made it a must-have product for many Kickstarter backers.

How to Launch a Successful Kickstarter Campaign Like ONECL

Looking to launch your own Kickstarter campaign? Here are key takeaways that you can apply to ensure your campaign achieves its funding goals:

Start building your audience early: Don’t wait until launch day to start promoting your campaign. Begin building relationships and raising awareness before your campaign goes live.
Invest in high-quality visuals: A great video and professional images are essential for capturing the attention of potential backers.
Tell a compelling story: Make sure your campaign clearly communicates the problem your product solves, its benefits, and why backers should support it.
Use data-driven marketing: Leverage targeted ads, email marketing, and influencer partnerships to reach your audience effectively.
Engage with backers: Keep your backers informed, respond quickly to inquiries, and offer exclusive rewards to maintain excitement and trust.

By following these key principles, you can launch your own successful Kickstarter campaign and turn your idea into a funded product.

Starget: Your Trusted Kickstarter Campaign Marketing Agency

The success of the ONECL Kickstarter campaign proves that with the right crowdfunding strategy, any product can reach its full potential. Starget’s expertise in Kickstarter campaign management, marketing, and post-campaign planning was essential to ONECL’s success.

If you’re considering launching your own Kickstarter campaign, Starget can help you achieve your goals. Starget provides:

End-to-end Kickstarter campaign management
Professional video & image production
Targeted marketing & advertising strategies
Expert backer communication & support
Post-campaign expansion planning

With Starget by your side, you won’t just launch a Kickstarter campaign—you’ll build a brand with a global audience.

Start Your Kickstarter Success Today!

Are you ready to turn your idea into a successful Kickstarter campaign? Contact Starget now to learn more about how they can help you create a crowdfunding campaign that exceeds your funding goals.

Let’s work together to make your Kickstarter project a success!